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At Purefitz, operated by Prismpath Technology Private Limited, we use cookies to provide you with a more seamless, and efficient browsing and shopping experience. This policy explains how cookies are utilized and the benefits they bring to your visit. By continuing to browse our website, you acknowledge and consent to the use of cookies as outlined in this policy. In this document, “we,” “our,” and “us” refer to Prismpath Technology Private Limited, while “you,” “your,” “user,” and “users” refer to our valued visitors and customers.    

Understanding Cookies    
Cookies are small data files stored on your device, whether a computer, tablet, or smartphone, when you visit a website. They enable websites to operate efficiently and collect valuable information to enhance, customize, and improve your browsing experience.    

Why We Use Cookies    
Cookies improve your shopping experience by making it more seamless, and efficient to your preferences. They enable us to remember your selections, analyze your interactions with our website, deliver relevant content, and enhance our marketing efforts. Ultimately, cookies help us create a smoother, more tailored, and enjoyable fashion experience for you.    

Types of Cookies We Use    
a) Essential Cookies    
Essential cookies are crucial for the core functionality of our website. They enable smooth navigation, provide access to secure areas, and facilitate transaction processing. Without these cookies, key website features may not operate properly.    
b) Performance Cookies    
Performance cookies gather anonymous insights into how visitors interact with our website, including page visits and error occurrences. This information helps us evaluate and enhance overall site performance and user experience.    
c) Functionality Cookies    
Functionality cookies store your preferences, such as language, region, and display settings. They make your browsing experience more consistent, and convenient based on your selected choices.    
d) Advertising and Targeting Cookies    
Advertising and targeting cookies display ads relevant to your interests by analyzing your browsing activity. They also help measure the effectiveness of our marketing campaigns across various platforms.    

Your Choices and Controls    
You have complete control over how cookies are managed on your device. Here’s how you can adjust your preferences:    
Browser Settings: Most web browsers allow you to block or delete cookies at any time through their settings menu.    
Cookie Preferences: On your first visit to our site, you will be given the option to accept or customize cookie usage through a pop-up or banner.    
Do Not Track Signals: While some browsers offer a “Do Not Track” feature, our website does not currently respond to these signals.  

Please note that disabling certain cookies, particularly essential or functionality-related ones, may impact website performance, restrict features, and reduce your overall browsing experience.    

Policy Updates    
This Cookie Policy may be updated from time to time to reflect changes in laws, technology, or our operational practices. All updates will be published on this page, accompanied by the revised effective date.    

Contact Information    
If you have any questions or concerns about how we use cookies, feel free to contact us at: prismpathtechnologypvtltd@gmail.com.