Your Cart

  • Your cart is empty!
Free shipping for all orders

At Purefitz, operated by Prismpath Technology Private Limited, we are dedicated to safeguarding your personal information. Protecting your privacy is not just a policy; it is a fundamental commitment we uphold with transparency, integrity, and respect.  

In this Privacy Policy, the terms “we,” “our,” and “us” refer to Prismpath Technology Private Limited, while “you,” “your,” “user,” or “users” refer to any individual accessing or interacting with Purefitz, including making purchases.  

This policy outlines how we collect, use, and protect your information to ensure a secure, dependable, and seamless online experience.  

By accessing or using our platform, you confirm that you have read, understood, and agreed to the practices described in this policy. If you do not agree with any part of it, we recommend refraining from using the website.    

Collected User Information    
To provide a secure, and efficient experience, we collect certain information during your interactions with our website. This information allows us to improve site functionality, customize content, and maintain smooth, reliable service.    

Personal Information You Provide    
We may collect personally identifiable information, including your full name, contact number, and email address. We also gather billing and shipping addresses to ensure accurate and timely order fulfillment. Payment details are collected exclusively to process transactions securely and efficiently.    

Browsing & Interaction Data    
We collect information about your interactions with our website, including pages viewed, searches performed, and order history. This also includes your engagement with features, promotional content, and advertisements. Insights into your browsing patterns, purchase history, and preferences help us better understand your needs and continuously improve your shopping experience.    

Device & Technical Information    
We may collect technical information such as your IP address, browser type and version, device specifications, and operating system details. With your consent, we may also access your approximate location to enhance and personalize your experience. In addition, we gather data on website usage, including performance metrics and interaction patterns, to strengthen platform security, optimize functionality, and ensure smooth navigation across all devices.    

Cookies & Tools    
To improve your browsing experience, we use various technologies and tools designed to tailor content to your preferences. These tools enhance website performance, streamline navigation, and help you easily find products that match your interests. By analyzing user behavior and interaction patterns, we provide smarter recommendations and more relevant content. All information collected through these technologies is handled with strict confidentiality, securely stored, and managed in full compliance with this Privacy Policy.    

How We Use Your Information    
We use your personal data exclusively to enhance your experience and ensure the secure and efficient operation of our platform. All information is handled responsibly and is used for the following purposes:  

  • Order Processing and Delivery Management – To process purchases, manage deliveries, ensure accurate order fulfillment, handle returns, and provide prompt customer support.    
  • Shopping Experience – To offer tailored product recommendations and content based on your preferences, purchase history, and browsing behavior.    
  • Promotional Communication – To share updates, special offers, and campaigns, including information on new arrivals and exclusive deals, only if you have opted in to receive such communications.    
  • Platform Security – To detect suspicious activity, protect your account, and safeguard data against unauthorized access or breaches.    
  • Legal and Regulatory Compliance – To fulfill obligations under applicable laws, regulations, and industry standards.  

We use your information strictly for these stated purposes. Your data is never sold, shared without consent, or exploited for commercial gain.    

Sharing Your Information    
We do not sell, rent, or trade your personal information. However, to ensure smooth operations and deliver essential services, we may share your data with trusted platforms under strict confidentiality and for specific, well-defined purposes.  

Authorized Service Providers:    
We may share necessary information with trusted partners such as logistics providers, payment processors, and customer support vendors who assist in order fulfillment, transaction processing, and enhancing your overall experience.  

Legal and Regulatory Authorities:    
We may disclose your information when required by law or in response to legal proceedings. This may also include actions taken to prevent fraud, enforce our terms and policies, or protect the rights, safety, and property of our users, company, or affiliates.  

Business Partners and Affiliates:    
In certain cases, we may share non-sensitive information with affiliated entities or business partners involved in supporting or delivering our services. Such sharing is conducted solely for operational purposes and always in accordance with this Privacy Policy.    
All shared information is protected with the highest level of security and confidentiality, ensuring it is used exclusively for the purposes outlined above.    

Cookies Technologies    
We use cookies, web beacons, and similar technologies to enhance your browsing experience and provide a seamless interaction with our website. These tools help us to:  

  • Analyze navigation patterns to improve overall site usability.    
  • Deliver tailored product recommendations based on your browsing behavior.    
  • Monitor website performance and address technical issues promptly.  

You can manage or disable cookies through your browser settings. Please note, however, that disabling cookies may impact certain features or functionalities of the website and could limit your overall experience.    

Data Storage and Security    
We place the highest priority on protecting your personal information and implement robust, industry-standard measures to safeguard it from unauthorized access, loss, misuse, or alteration. Our security framework incorporates SSL encryption, secure server environments, and strict access controls, ensuring that only authorized personnel have access to your data.  

While we take every reasonable precaution to protect your information, it is important to acknowledge that no method of online transmission or digital storage is completely foolproof. We remain committed to continuously reviewing, updating, and enhancing our security protocols to maintain the highest standards of data protection.    

Your Rights and Choices    
As a valued user, you have the right to decide how your personal data is collected, used, and managed. We are committed to transparency and to empowering you with the ability to make informed choices. You are entitled to the following rights:  

Access and Update Your Information:    
You may review and update your personal details at any time through your account settings.  

Request Data Deletion:    
You may request the removal of your personal information from our records, subject to compliance with applicable legal and regulatory requirements.  

Manage Marketing Preferences:    
You may opt out of receiving promotional communications at any time by using the unsubscribe link in our emails or by adjusting your communication preferences.  

Control Cookies Technologies:    
You may manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain website features and functionalities.    
To exercise any of these rights, please contact us at: prismpathtechnologypvtltd@gmail.com.    

Children's Privacy    
We are committed to protecting the privacy of individuals under the age of 18 and do not knowingly collect, store, or process their personal information. If we discover that such data has been provided without verified consent from a parent or legal guardian, we will promptly delete it from our systems.  

If you are a parent or guardian and believe that your child’s information has been collected without proper authorization, please contact us at prismpathtechnologypvtltd@gmail.com so we can investigate and take appropriate action.    

Third-Party Links    
Our website may contain links to external platforms, including payment gateways, service providers, or other third-party websites. These platforms operate independently and are governed by their own privacy policies and terms of service.  

We do not control, endorse, or assume responsibility for the content, data collection practices, or privacy standards of any websites. We strongly recommend reviewing the privacy policies of these external platforms before providing any personal information to ensure it is managed appropriately.    

Updates to This Privacy Policy    
We may revise this Privacy Policy periodically to reflect updates in legal requirements, security measures, or our operational practices.  

All changes will be posted on this page, and the updated policy will take effect immediately upon publication. Continued use of Purefitz after any modifications indicates your acceptance of the revised terms.  

We encourage you to review this policy regularly to remain informed about how we collect, use, and protect your personal information. For any questions or concerns regarding this policy or your data, please contact us at prismpathtechnologypvtltd@gmail.com.    

Consent    
By accessing or using our website and services, you acknowledge that you have read, understood, and agreed to this Privacy Policy, including the collection, use, and disclosure of your personal information as outlined herein.    

Contact Us    
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact us at: prismpathtechnologypvtltd@gmail.com.